The Technical SEO Checklist We Run Before Every Launch

Great content on a technically broken site is invisible to search engines. Before we ever talk about keywords, we run every project through the same technical checklist.

Crawlability first

If search engines can’t crawl and index your pages efficiently, nothing else matters. That means clean sitemaps, a sensible robots.txt, and no accidental noindex tags left over from staging.

Speed is a ranking factor and a trust signal

Core Web Vitals aren’t just an algorithm checkbox — slow pages lose visitors before they ever see your message. Image optimization, minimal JavaScript, and smart caching do most of the heavy lifting.

Structured data earns richer results

Schema markup won’t guarantee a rich snippet, but skipping it guarantees you won’t get one. Organization, service, and article schema are the baseline for any business site.